Motion · Identity
2023
A festival identity that keeps time
Cadence
A new music festival needed a brand that lived in motion across screens, stages, and three days of programming.
The challenge
Festival branding is usually a poster that gets awkwardly cropped everywhere else. Cadence needed a system built to move from the start.
Our approach
We designed the identity as a beat — a modular bar system that animates to tempo, generating stage screens, socials, and wayfinding from one rhythmic rule.
The outcome
Cadence sold out its debut year and the motion kit ran the entire event without a single bespoke asset request.
Sold
out debut year
3
days, one system
120
auto-generated assets
Next project
An architecture studio, drawn to scale