Brand · Campaign
2025
An outdoor brand that earns the cold
Northwind
A technical outerwear maker wanted a brand as uncompromising as its gear — without the tired mountain-silhouette clichés.
The challenge
The category all looks the same: a peak, a sans-serif, a desaturated photo. Northwind needed to feel engineered, not romantic.
Our approach
We built the brand on instrumentation — coordinates, temperatures, and material specs as a visual language. The campaign shot product in real conditions, not studios.
The outcome
Northwind's launch campaign drove a sold-out first drop and a waitlist into the next season.
100%
first drop sold out
14k
waitlist sign-ups
0
mountain silhouettes
Next project
Skincare with nothing to hide