Skincare with nothing to hide

Solera

A clean-formulation skincare line wanted packaging that told the truth instead of selling a fantasy.

The challenge

Solera's whole pitch was honesty, but its packaging looked like every other minimalist beauty brand — white, vague, and quietly identical.

Our approach

We led with the formula. Full ingredient logic on the front, a warm sunlit palette, and a typographic system that treats the label as the hero, not an afterthought.

The outcome

Solera became the retailer's fastest-growing skincare line of the year and held its margin without discounting.

fastest-growing line

SKUs systematised

launch discounting

Next project

A festival identity that keeps time