Putting the press back in publishing

Vellum House

An independent publisher needed an identity and a type system that could carry fiction, essays, and a quarterly journal.

The challenge

Vellum published beautiful books with an inconsistent face. Every imprint felt like a different company, and the journal looked nothing like the spines beside it.

Our approach

We designed a custom display cut and a disciplined editorial grid, then drew a colophon system that signs every imprint with the same hand while letting each keep its voice.

The outcome

The first season under the new system sold through twice. Booksellers started shelving Vellum face-out — the highest compliment a spine can get.

2×

first-season sell-through

imprints unified

custom typeface

Next project

An outdoor brand that earns the cold